Ok, I just drove in after driving a four hour round trip to visit my ailing Mom, and also returned from Florida late Monday, so I'm tired but I will answer this before I get some rest tonight and promise my wife and family to stay off line for a bit...so let's get this straight, once and for all. I have nothing against the photographers that use AB's or WL's nor the owner of the company--he's been challenged to come here and discuss his products in support of people like you who own them, and so far has not appeared, though he's proven he's very aware of me and this site and what I feel about his products.
What I do not like, along with noted professionals in the photo industry like Philip Greenspan, is the "advertising tactics" that can be misleading and confuse consumers. So I'll break it down for you and everyone who doesn't get it--then I'll get some rest.
1. First, you are right, not even I would spend $5,000 on a two light kit. The Hensel 3-light kit, which includes THREE monolights of REAL 500 watt-seconds, a carrying case with pull handle and wheels, along with a 7 and 4-inch reflector, built in radio receivers in each head, four-channel frequency, REAL tungsten 300 watt modeling lamps, a soft box and (2) umbrellas and two stands sells at Samys.com for $1949, here's the link:
http://www.samys.com/product_detail.php?item=4857 (and if you attend one of my workshops, you get a free 22-inch beauty dish that normally sells for $249). You can also purchase 2 light kits along with single units.
I might add, each head has a whisper quiet cooling fan, VISUAL accuracy adjustment with an LED display for 1/10th accuracy plus audio verification so when you adjust the 1/10th f/stop up or down from the radio remote unit you can hear it--and it auto dumps or up charges with an audio beep to let you know you are getting what you want. Each digit is 1/10th of an F/stop as you adjust the dial, no guess work involved. Each unit is MULTI-VOLTAGE for stablized color temparature as all electricity coming from any outlet plug will flucuate by the second from 105 to 125 volts which will affect color temperature in unstablized lights.
So here's the scenario, I have one light as main, one as a background and one as a hair light. Main light, channel (frequency) one, hair light, channel two, background light channel three. From the smaller than a Pocket Wizard remote control that turns on and off automatically, I can flip channels and change my lights up and down up to five whole f/stops in 1/10th accuracy without even walking to them, which works great for short people with hair lights higher than they can reach. If I'm curious, I can just glance at the back of the head and do a "visual" check of my settings. I NEVER have to re-meter as the lights auto upcharge or dump with audio verification to a 1/10th F/stop accuracy. What does this all mean, it means I work EFFICIENTLY and professionally.
TOTAL COSTS, 1500 Real Watt-seconds divided by $1949 EQUALS $1.29 per WS. If I elect not to purhcase the KIT, cost is $635 divided by 500 WS which EQUALS $1.27 per WS.
Now, let's compare with the White Lighting X800 monolight which is really only 330 REAL Watt-seconds NOT 800! It sells for $399 with
(a) NO LOCAL dealer support, if it breaks, ship it off for repair.
(b) NO Multi-Voltage (110 to 230V) stablization.
(c) NO UV coated flash tube which can effect the color of clothes and other fabrics and sometimes skin tone. WL will sell you a UV coated flash tube for an extra $34.95 The tube that comes with the unit gives 5600K the UV coated tube is 5200K.
(d) NO Quartz Halogen Tungsten modeling lamp, you get a household bulb
(e) NO built in radio receiver, it's optional at $39.95 for the transmitter and $39.95 for each receiver for EACH unit, so a 3-light kit means 3X costs.
On WL's own website, about their transmitters, "we have found the performance of our pioneer RR1 radio remote system has become compromised in certain user locations. Therefore we urge buyers of this system take advantage of our 60-day absolute satisfaction guarantee to determine the suitability of this product in their particular location." and they further state,
"While we have undertaken a cooperative relationship with LPA - manufacturers of the Pocket Wizard, for the design of a 344MHZ LPA-compatible version of the RR1, we regret that LPA has been less than responsive at their end and that there are no immediate plans or schedule to bring an LPA-compatible version to market.
In the meantime, we have released our low cost RFT1 radio tripper system. These devices operate at 315MHZ and have proven quite reliable. However, the RFT1 system only fires lights remotely and does not allow remote adjustment of power levels or other parameters. Further, the RFT1 system has a shorter operating distance...."
(f) NO visual verification for 1/10th or anything up to 5 whole or fractional F/stops adjustment, you instead have a slider bar to "guess" what you are doing.
(g) no whisper quiet "continous cooling" fan, it only kicks in when the light overheats. Hmmn, reminds me of a radiator cap that bleeds antifreeze when a car overheats.
Now I'm sure there is more I could get into, but like I said, I'm planning family quality time tonight. So let's compare the costs of the WL800 with their own "true" or real wattseconds. $399 divided by 330 EQUALS $1.21.
So in SUMMARY, not even looking at all the "NO I got none of these nice perks to make me work more professional, more efficiently and accurately," for SIX PENNIES MORE per watt-second, or as some say, an educated and informed decision, I can have a professional upper-level unit with more power and more reliabilty and ALL THE PERKS!
Another way to look at this,
For a WL 800 at $399 you get 330 real watt-second power stripped of no multi-voltage, no radio control built in or with the light, no UV coated flash tube, and most of all, no local dealer support.
Now for another $235 dollars more for a Hensel (or for that matter other lights like ProFoto), you can get 500 real watt-seconds, German precision engineering (think a Ford Escape verses a Mercedez Benz), continuously fan-cooled, UV-coated flash tubes upfront, built-in radio receiver and transmitter included in all kit purchases, multi-voltage (110-230V) stabilization for accurate, consistent color temperature, a real quartz halogen (tungsten 3200K) modeling lamp at 300Watts that can be used for existing light, or "hot light" type lighting which we just did in Ocala for our recent workshop, 1/10th of a F/stop up to 5-full stops accuracy with audio and visual verification with LED display (numbers), etc., etc., you've heard it already.
Again, it's simple common sense and math, $1.21 for a good value or $1.27 for a GREAT value. I rest my case and yes, as long as WL and AB's are using consumer confusing terminology like "effective watt-seconds" I will not back off.
BTW--this past Monday after my weekend workshop where I taught 25 photographers in Ocala, FL, I sat down with a great photographer for private instruction in Tampa, she had WL's and when she saw and used my Hensel's she was ready to throw her lights in the garbage--TODAY she ordered Hensels after using them--she fell in love with not having to walk back to the light and slide the bar and remeter which she said it took her about three to four tries with her WL's each time with a customer waiting. She had used her WL's for four years and couldn't believe the difference. While she is an excellent photographer, she too admited that she had thought she was buying watt seconds based on what is stamped on the WL's housings, like 800, 1600, etc. BTW, her WL's are for sale, wonder what brings in more resale value, a Ford Escape or a Mercedez Benz?
Now please, I'm done with this, I will never purchase a WL or AB product nor would I ever recommend anyone purchase one and if they dropped their "effective watt seconds" sales pitch and labeled their lights like everyone else, with real watt-seconds, I'll stop talking about them.
Now, does this mean I think less of people using their products, simple answer, HECK NO! I've seen some great images produced by GREAT photographers who have used their lights. If you know what you are doing you can light an image with a $5 flashlight. I too can shoot great images with their lights because I have the technical knowledge and creative skill--their lights will not make my photography better, though they would certainly slow me down and I'd work less efficient.
(Photo below lit with a $120 home contraption made of florescent lights, 5000K bulbs)
Ok, let's get this straight once and for all..