[dmichael]

Hi Richard, Glamour generally features the model in some sort of “sexy” situation, but it is defiantly all about the model. Fashion is all about featuring something you are trying to sell (clothes, accessories…etc.) in a “current” or “fashionable” way, not necessarily the model (note: in many fashion shots currently in magazines, the models face is in shadow). Stock can be anything that is sold as stock (from someone holding a clipboard to just shooting the clipboard alone…etc.). Lifestyle is shooting someone in a day to day function but featuring the model (walking a dog, hailing a cab) at their best. You will see on many model composites, a headshot on the front and 3 lifestyle shots on the back. What you have to keep in mind is that lifestyle look requirements can be very regional. Here in the central Florida area that means the Disney look (wholesome, clean, fresh…etc.). Also, you wouldn’t necessarily shoot a “playing in the snow” shot for someone who is marketing themselves in Miami.

Hope that helps,
Darren
F8…and be there.


Any adds or corrections are always welcome.