[dynamike]

Originally Posted by jimmyd

i tend to agree. if anything, the prevalence of "harder" fare with easy access to it (the web) has been playboy's greatest enemy. i also think they've made some questionable acquisitions. when the old man passes on to that big bunny club in the sky, i think you'll see a different direction for the company... and that direction probly won't be influenced by the religious right. whether they'll be successful or bite the dust completely remains to be seen. one thing is for sure: they have a "brand" that worth an incredible amount and brands don't die easily.

Brands can die and some do die very quickly. A brand as big as Playboy doesn't die easily.