Don,
You are taking your first steps right? Keep the big picture in mind, but start small. Get your first paying client, don't need to put together a big marketing campaign to do this, then the next. Make your first customers happy, use them for referrals and references. Each step of the way, reevalute your situation, make the next decisions. Let the business grow, it will take on a life of its own if you don't get ahead of yourself.
Steve
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